Have you ever received an email with a personal salutation, that begins like this?
”Thank you for visiting our booth at The XYZ Show last month.”
That’s an email that I’ll delete rather quickly.
When I attend a tradeshow I am selective about which exhibitors that I visit. I prefer to visit exhibitors that have a product or service that I either have used, do use or might use in the future. I also like to chat with exhibitors to learn something new. It’s also a great way for me to begin a relationship so when the time comes, my company is not a complete stranger.
Why do exhibitors send out emails and sometimes catalogs to everyone that was registered? It seems odd to me, so I have no answer.
However, if I were exhibiting, I would use a lead retrieval system, either one that is rented from the tradeshow company or an app on my iPhone. Then I would have real leads with whom to follow up.
Makes sense, doesn’t’ it!