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Sometimes, event planners, under too much pressure, little budget, short planning window, we forget to include some very basic planning steps. An important one, is the SWOT Analysis.

Think how important this can be. To refresh your memory”


W- Weaknesses

O — Obstacles

T — Threats

SWOT Analysis is a useful technique for understanding the Strengths and Weaknesses, and for identifying both the Opportunities  and the Threats you face in every aspect of planning an event. It is used by large companies, startups, marketing people, just about everyone and it should be used by you and I in our event planning and management.

Let me know in the comments section or privately if you have questions about SWOT Analysis. I’m happy to help.