Is the corporate event pace slowing down? Not for Margaret
Launzel-Pennes. As vice president of worldwide events, distributor
communications and video production for Los Angeles-based Herbalife,
her duties include overseeing international events, incentives and
vacations for the global nutrition and direct-selling company. Her work
involves hosting as many as 100,000 independent distributors annually
in events that take place in a dozen different countries each year.
Read the rest of this fascinating article from the Sept. 2009 edition of Special Events Magazine on-line At http://ow.ly/AROI
A Big Bravo to Ms. Launzel-Pennes.
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Mel, You make a ver valid point. Keeping up with your competitors changes almost daily as technical capabilites increase and costs decrease. See my post about hybrid meetngs and the one about EventCamp 2010.Good examples of what you’re suggesting.
Would I consider a corporate video production?
The question is can I afford not to!
Its not about staying ahead of your competitors anymore, its about keeping up with them.
Margaret has done an amazing job for Herbalife. I had the pleasure of meeting here a few years back while in Los Angeles; I was impressed with her level of creativity and her genuine approach to her events. I’m sure we will be seeing her around for years to come. Thanks for sharing this, Christopher