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My earlier post, about our USP, is meant to show how we, as a boutique continually evolve. Very few businesses stay exactly the same. A mission statement can change over the course of time, the USP may, your business plan evolves as well. Not only do the owners of a business evolve as people, the business climate changes, technology changes, the environment changes, etc.
In my opinion, change is necessary. Just as your computer software upgrades, you as a person must and your business must.