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I was chatting today with a colleague this morning and the topic of strategizing came up. Do you strategize from the beginning for an upcoming meeting or event or do you plan, say a day long conference at ABC Venue, in XYZ City, because that's what you have been doing in the past?

Curious minds want to know, because as an event production and management  company, we want to strategize with clients as the outcome has such great possibilities, including the famous ROI.

Next question is, do you know to develop a strategy?

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