Have you ever received an email with a personal salutation, that begins like this?
”Thank you for visiting our booth at The XYZ Show last month.”
That’s an email that I’ll delete rather quickly.
When I attend a tradeshow I am selective about which exhibitors that I visit. I prefer to visit exhibitors that have a product or service that I either have used, do use or might use in the future. I also like to chat with exhibitors to learn something new. It’s also a great way for me to begin a relationship so when the time comes, my company is not a complete stranger.
Why do exhibitors send out emails and sometimes catalogs to everyone that was registered? It seems odd to me, so I have no answer.
However, if I were exhibiting, I would use a lead retrieval system, either one that is rented from the tradeshow company or an app on my iPhone. Then I would have real leads with whom to follow up.
Makes sense, doesn’t’ it!
3 Simple Tips for Working With Your Event Services Vendors
1- Make the vendor part of your team.
2- Communicate clearly and often
3- Be responsive
Ask me how we can be part of your team!
As a meeting planner you are probably adept at successfully planing face to face meetings. However, are you adept at Hybrid Meetings? Webcasting? I don’t mean becoming a techie, but as a planner will you be able to help plan correctly so that your webcasting partner can produce a quality engaging webcast? Will you be able to assure that the face to face part is also engaging? Neither the face to face or the webcast should look or feel like the poor sister.
The face to face event should have the highest level of production that you can afford within your budget. The webcast should also have the highest level of production that you can afford within your budget.
A conference or event with excellent content, planning and quality production that is webcast by a provider that also has these qualities affords you the opportunity of extending your reach and making new customers or members feel included. You are now in the delightful position to grow your conference, your company or association.