There have been dozens of articles in the press and posts on line with predictions for the meetings and hospitality industry for 2018.
The trick for you and I to know is which predictions sound reasonable and be prepared.
According to American Express Meetings & Events division of American Express Global Business Travel expect industry growth.
IMEX, after last fall’s convention in Las Vegas showed what millennials want from meetings, how new technology is changing the industry, and the economic impact of meetings and events were hot topics at a panel at IMEX America Moderated by Dan Berger, C.E.O. of Social Tables, the panel of industry insiders shared their predictions for these topics and more in a discussion of how meetings and hospitality will evolve in the coming year.
- Planners are approaching the attendee experience in a more creative way— leading to an increased economic impact for host cities.
- Millennials will continue to change the way events and meetings are planned.
As millennials increasingly become decision-makers, traditional conference formats are being shaken up.
- “Purposeful meetings” is the new buzz phrase, as planners are focusing on clear objectives and holistic wellness.
The theme of this year’s IMEX America was “purposeful meetings”—mainly, planning events with deeper meaning, innovation, and insight in mind. The panelists agreed that this will be a growing trend in 2018.
In spite of the headlines that one reads daily, which would preclude a negative forecast, it does seem that the forecast is quite good. However, one must be prepared, because if you read the above carefully or Google the topic, you will find that some of the approaches to planning, content and implementation are somewhat different.
Think: attendee experience
Think: different formats
Think: holistic wellness
All of this is very important for meeting and event planners to consider I recommend that you do a lot of research so you are prepared for success in 2018.
Please comment here or contact us to discuss further. We would love to have this conversation with you