Storytelling is an important part of business. When one explains what you do as an event planner, in essence, you tell a story for your client or company, and it had better be well done
The perfect storytelling vehicle is through an event. Events promote and reinforce your brand.
Throughout a conference or special event, it is important that you are weaving your company or product’s story throughout and that takes planning a well scripted event.
It needn’t be complicated at all and really is part of a good conference or event. The elements of the story should be relatable to your audience. If it isn’t than they won’t get it and you’ve wasted a lot of time.
Tell the story in many ways; Plenary Sessions, Breakout Sessions, Video, PowerPoint, Room Environment, Décor, interactivity. You can begin to relate your brand’s story weeks prior to the conference or event through social media and an event app. This should help your participants relate with you and your brand.
Leverage the story throughout the pre-event marketing as well as post conference or event.
We can can create an event to help you tell your story. Contact us now.