Using Data to Measure Event ROI
Just about every meeting and event planner feels that they should be doing more to gain insight from their meetings and events. However, knowing what data one needs to measure clearly is vital.
Using a robust attendee management system is key, whether it is managed in-house or outsourced to a third party. Being equipped with the right tools via the management system, many new opportunities and insights will appear.
A planner can:
- Gauge the effectiveness of the program or event
- Know what internal or out-sourced resources are needed for the event
- Compare different events using various criteria
- Then the planner can make better decisions for future events
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