Clients come in all shapes and sizes, wants and needs, experience, objectives or no objectives, budgets or no idea of a budget.
It is the responsibility of the planner or producer to sort out what the client tells you they want, what they really want and what the best way to accomplish what your experience tells you should be done while pleasing the client.
Recently, we had a new client ask for some very simple staging, pipe and drape directly behind the stage. Before we would give a cost, we asked if we could see the space and meet with them. I think that all they expected was a price quote over the phone as this was not a huge job.
We looked at a lot of bare industrial looking walls. and suggested that for a more complete look and feel that we drape beyond the stage to cover the rest of that wall and make it one dramatic area. Client loved that idea as noone had ever thought of or done that before. We also suggested very simple uplighting to add depth. Client loved the look and received many compliments from attendees and associates in other departments.
So, rather than being an order taker and fearful of a potential client being horrified that there might be an additional, but minor cost, so often we're afraid to suggest what we know to be a good idea that will enhance an event or meeting.
So simple, yet so effective and makes you look good to your client and your client look good to the guests or the boss.